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    Newsletter Lists
           View All/Edit
           Add New/Edit
           Create Form
           Subscriber List Builder
           Scheduled List Transfers
           View Saved Forms

    Newsletters
           View Drafts
           View Archived
           Add New/Edit
           Import Page
           Send
           View Queue
           Custom Fields
           Auto Responses
           Review Pages
           Content Pages

    Subscribers
           Add New/Edit
           Add Bulk
           Import
           Remove Bulk
           View All
           View By Date
           View Forwards
           View Forwards
           Drop Subscribers
           Members Page
           Bounce Detail
           Auto Responses
           Import Pending Subscribers
           Domain Suppression Lists
           Add Bulk Pending

    Pending Subscribers
           View Pending
           Subscribe By Date
           Resend Confirmation

    Opt Out List
           View All
           Filter List
           Import List

    Reports
           Campaign Send History
           Executive Report
           Chart
           Views/Clicks
           Subscribers
           Bounces By Domain
           Conversions/ROI
           Subscriber Activity Report
           Custom Summary Report
           Subscriber Click Detail Report
           Subscriber Count -- Custom Summary Report
           Campaign View/Clicks Graph
           Social Network Shares
           Trend Reports and Graphcs
           Campaign Activity Pie Charts
           Review Reports

    Tools
           Import Data
           Filter Bounces
           Export
           Query Subscribers/Demographics
           Alter Demographics
           Alter Delivery Format

    Users
           View All
           Add New/Edit
           View Audit Log

    Preferences
           Preferences Fields

Newsletter Lists

Newsletter Lists define the topics of interest that your subscribers can subscribe to.  Newsletter Lists can be public or private so that "Private" lists can be used for internal purposes.  For example, a private list might be used for sending to company employees or for testing purposes.

The system supports an unlimited number of Newsletter Lists.  Each user account can have any number of newsletter lists.

View All/Edit

View All/Edit -- Click this link to view a listing of all Newsletter lists.  Once the list appears you can edit an individual newsletter list by clicking the Edit link.  To delete a newsletter list from the system, click the delete link.  Note that you can sort the list at any time by clicking any of the column headers.  Click a second time to sort in the opposite direction.

Display Code -- Choose this link to obtain a snippet of Javascript Code that can be placed on a web page to display a list of archived newsletters.  Only newsletters under the selected Newsletter List are displayed.  Only newsletters marked as "Archived" and "Display in Public Archive" will be displayed.

Add New/Edit

Add New -- Use this option to create a new newsletter mailing list (Newsletter List).  Field definitions are as follows:

Name: Enter a brief name for your newsletter list.  For example, if the newsletter will focus on your product news, you might enter "AdComplete.com Product News".  This field can contain up to 150 characters.

Optional Grouping Text:  Enter text in order to group similar lists.  For example, Promotions, News, etc.  The grouping is then used to group these lists on the Subscribers/Add New Screen as well as the page where subscribers can update their subscriptions.  This will also add a Check All checkbox to each group.

Description: Enter an optional description for the newsletter list (up to 255 characters).  This description will be displayed to members when they login and manage their subscriptions.  If you wish to turn off the display of this description, visit the preferences section.

Users with Access to this List:  If you are logged in as the site administrator you can assign this list to one or more sub users.  If you have not defined any users from the menu "Users" then this option does not appear.

Frequency: Select the frequency that you will distribute your newsletter.  This field is for information purposes only.

Public/Private: If set to Public, this list is available to all members when managing their subscriptions via members.aspx.  If set to Private, this list is not available to subscribers.  This is useful for internal mailing lists.  Semi-Public lists are those that a subscriber can see only if they are subscribed to that list.  For example, when a subscriber goes to update their subscriptions, if they do not belong to the list marked as semi-private the list is not displayed, if they do belong it is displayed so they have the option to remove themselves.

Auto-Response: If you would like to automatically email your subscribers a newsletter just after opting in, use this option.  You can email the most recent newsletter under a list or you can email a specific newsletter by selecting it from the list.  This feature is most often used to automatically email the most recent newsletter after the user has completed the opt-in process.

Default From Name: Enter the default name that will appear as the FROM name for all newsletters in this list.

Default From Email: Enter the email from which all newsletters in this list will appear to come from.  

Default Reply To Email Address: Enter the email address that replies are sent to when a subscriber clicks the reply button on their email client after having opened the newsletter.

Character Set: If your newsletter uses special characters, you must define the Character Set so that the newsletter is properly encoded before distribution.  The default Character Set is US-ASCII.  If you speak a Western European language choose the ISO8859-1 character set. It's a superset of US-ASCII, and it also supports other Western European languages.

Click here for a list of common character sets.

Supported formats: Select the formats for your newsletter.  Only select the formats you plan on distributing so that users cannot signup for a format that will not be distributed.  The AOL Text format is reserved for AOL users so that you can send them a text based newsletter where the links are properly formatted to work with AOL.  For more information on the AOL email format, please visit our web site.

Default Text Message:  A default text message can be entered and used by default each time a new newsletter is created under this list.

Custom Opt-In/Opt-Out Messages: Choose this option if you wish to define custom opt-in and opt-out messages specific to this newsletter list.  If you do not choose this option then the defaults specified under the preferences are used.

Create Form

Use this option to create an opt-in or opt-out form to be placed on your web site.

Opt-In Form -- The Create Form link allows you to create an HTML form that will allow your web site traffic to sign up or "Opt In" to an Newsletter List(s).      

Newsletter List(s) -- Start by selecting one or more Newsletter Lists.  To select multiple newsletter lists, use the CTRL or shift key. 

Require Double Entry of Email Address  -- Choose this option to require the subscriber to enter their email address twice to try and avoid typing mistakes.

Include Newsletter List Description -- Check this option to include the Newsletter List description on the opt-in form.

Include Link for existing members to manage subscriptions -- By checking this option the bottom of the form will include a hyperlink for existing members to login and manage their subscriptions.

Text for Link -- If using the above option, enter the text to use for the hyperlink.  For example, "Exising members, login here".

Include Name Field -- If you would like to request the subscribers name, then click the "Include Name Field" option.

Make the name field required -- Choose this option to make the name field a required field on the opt-in form.

Include Salutation -- Check this option to include a salutation drop-down menu on the opt-in form.

Subscriber Password -- Select what method to use for defining a subscriber password.  A password is used in the event that a subscriber wishes to login and update their information or subscriptions.  Note that when using dynamic links in your email message such as ##OptOutURL## the subscriber is automatically logged in and does not need a password. 

Optional Demographic Fields -- If collecting demographic fields, choose which fields to include on the form.  Private fields can also be included so that the subscriber is assigned the default value for the private field.  These fields are placed in the form as hidden fields and are not visible on the form.

List Display Format -- Select the Newsletter List display format for your form.  Supported formats include Check Boxes, Radio Buttons, and a Drop-Down menu.  If choosing Radio Buttons, only one list can be selected.

Include JavaScript Error Check on Email -- Check this option to include a browser-side Javascript error check on the email field.

Include CAPTCHA verification -- This option is used to include a CAPTCHA image to verify the user is not a bot or other automated form submission.

Hide Delivery Format -- Check this option to hide the delivery format and default it to HTML.  This places the delivery format in the form as a hidden field.  It will look like:

<input type="hidden" name="DeliveryFormat" value="HTML">

You can change the format to TEXT or AOL by editing the hidden form field.

Do not require Opt-In Confirmation -- If you do not want to use the "Confirmed Opt-In" method, check this option.  Upon completing the form the person is automatically subscribed and they will not be sent the opt-in notification.  The ramifications of this method are that a subscriber could technically subscribe someone else maliciously.

If the above option is checked, then these additional options become available:

Update Subscriptions if subscriber already exists  -- Check this option so that eNewsletter Pro can simply update a subscriber if they already exist.  If you don't check this option and they attempt so subscribe and already exist, they are presented with a message of "Sorry you are already a subscriber, click here to login and update your subscriptions".  If this option is checked, they subscriptions are automatically updated.

Update Demographics if subscriber already exists -- This will update any of the 25 optional demographic fields in the event that the subscriber already exists.

Redirect to Custom URL after Submission -- Use this option to redirect to your own custmo URL after the form is submitted.

Do not send "Successful Opt-In Message" -- Check this option to avoid sending the final message which is normally sent after successfully opting-in.

Last, click the Create Form button and the form is created.  The program will now display the HTML code that can be displayed on any page in your web site.  Copy and paste this code into the HTML for one or more web pages.  Feel free to make modifications to the look and feel of the form using an HTML editor of choice.

 

Opt-Out Form for All Lists -- This option creates a simple opt-out form.  Subscribers enter only their email address to opt out.  This will opt them out from all newsletters and place then on the Opt-Out list.  To simply drop their subscriptions without deleting the subscriber, change the hidden form field called LogAddress to OFF.  The form also includes a field where subscribers can enter the reason why they are opting out.  If you wish to remove this field, just edit the form and remove the field before placing it on your web site.

Opt-Out Form for Single List -- Choose this option to create an opt-out form that will opt subscribers out of a single list.

Note: To fix the choices of Opt Out Reasons, edit the field called "Opt Out Reasons" in the preferences area.

Subscriber List Builder

The subscriber list builder tool is used to place subscribers on a list by querying your existing database of subscribers.  Criteria available include:

  • Existing Lists
  • Demographics
  • Join Date
  • Account Update Date
  • Views/clicks
  • Bounces
  • Delivery Format
  • Salutation
  • Suppression against other lists
  • Suppression against specific domains
  • Opt In Method
  • List Splitting
Scheduled List Transfers

For more information on this topic, please visit our web site.

http://www.enewsletterpro.com/support/Scheduled_list_Transfers.asp

View Saved Forms
When creating an Opt-In or Opt Out form you now have the option to save the form.  You can then link directly to the form, serve it using an IFRAME tag or using Javascript.  Once a form has been created, it can only be modified by editing the raw HTML.
Newsletters
Any content you will email your subscribers is defined as a Newsletter.  Although we define the content as Newsletters, it could be any type of email content.
View Drafts
View Drafts -- Click this link to view a listing of all Newsletters that have not yet been sent.  Once the list appears you can edit an individual newsletter by clicking the edit link.  To delete a newsletter from the system, click the delete link.  Note that you can sort the list of newsletters at any time by clicking the column header.  Click the column header a second time to sort in the opposite direction.  To view a draft of the newsletter, click the View HTML, View AOL, or View TEXT link.  To copy a newsletter to a duplicate, use the Copy link.
View Archived
View Archived -- Click this link to view a listing of all Newsletters that have already been sent.  Once the list appears you can edit an individual newsletter by clicking the edit link.  To delete a newsletter from the system, click the delete link.  Note that you can sort the list of newsletters at any time by clicking the column header.  Click the column header a second time to sort in the opposite direction.  To view a draft of the newsletter, click the View HTML, View AOL, or View TEXT link.  To copy a newsletter to a duplicate, use the Copy link.
Add New/Edit

Add New -- Use this option to create a new newsletter.  Field definitions are as follows:

Newsletter Description or Campaign Name -- Enter the name or topic of the newsletter.

Email Subject:   Enter the subject to be used when sending the to your subscribers.  For example, "AdComplete.com Product News for June 2001".  You will have the option to override/modify the subject when sending the newsletter.

Newsletter List: Select the Newsletter List which this newsletter is assigned to.

Status: Select Draft if this newsletter has not been sent and should not yet be used for Auto-Responses or displayed as an archive on your web site.

Display in Public Archive: Check this option to make the newsletter available for display in the public archive.  To display an archive of all newsletters under a specific list, click Newsletter Lists then Display Code in order to obtain the Javascript snippet used to display the archive.  Only newsletters with a status of "Archived" will be displayed.

HTML Newsletter Information

Automatically Insert  ##TrackImpression## to track views/open rates: Check this box to have eNewsletter Pro automatically insert code to track the number of times the newsletter was viewed or opened.  eNewsletter Pro will then track the total number of times the newsletter was opened or viewed.  To view the total number of times a newsletter was viewed you can use the History option under Reports.  If you are tracking the views for individual subscribers (by enabling "Support Stats tracking on Individual Subscribers" in the preferences), you can view the total unique views by accessing the Executive report under Reports.  eNewsletter Pro tracks views using a hidden 1X1 pixel image near the end of the newsletter.

Note: If you would like to track views and clicks specific to each user you must turn on the option called "Support Stats tracking on Individual Subscribers" in the preferences.  

Automatically Insert ##TrackClick## on each link to track clicks: Check this option to track the total number of clicks on all links.  Please see the note above regarding tracking clicks on individual links for individual subscribers.  To view the total number of clicks on all links in a newsletter, click History under Reports.  To report on the most effective links, choose Views/Clicks under Reports.  By checking this option, eNewsletter Pro automatically adds the ##TrackClick## syntax in front of each link.  

To automatically track the clicks the program searches for each occurrence of href="http.  If your links do not contain the double quote around the URL then the clicks cannot be tracked.  For example, <a href="http://www.test.com"> is valid while <a href=http://www.test.com is not valid.  Note the links must also contain http and cannot simply be www.test.com but must be http://www.test.com

Edit In Advanced WYSIWYG Editor /Edit In Simple WYSIWYG Editor -- Use this button to open the newsletter in the WYSIWYG editor.  The advanced editor works in most common browsers while the simple editor works on on IE for Windows.  The default advanced editor is the Telerik RadEditor.  The older Cutesoft editor used in previous versions is available by choosing it under preferences.

HTML Body: Enter the HTML for the complete newsletter if being distributed in HTML format.  Dynamic parameters for the newsletter are shown below.  Your HTML message MUST contain <html> and <body> tags.  Note that all of these parameters must include the surrounding "##" brackets.  Unlike previous versions, we no longer use <> but rather use ## ##.  The switch was made because some HTML editors change < to %3c which causes problems.

 

##SubscriberEmail## The subscribers email address.  Placing this phrase anywhere in the message body will result in the user's email address appearing.
##SubscriberName## The subscribers name.  Placing this phrase anywhere in the message body will result in the user's name appearing.  If the name field is empty, the email address is used.  This is a great way to personalize your newsletters.  For example, you might start the newsletter as "Dear John,"  To accomplish this, use Dear ##SubscriberName##,
##SubscriberSalutation## Salutation such as Mr., Mrs.
##SubscriberFirstName## The subscribers first name
##SubscriberLastName## The subscribers last name
##SubscriberNameBlank## The subscribers name.  This field is identical to ##SubscriberName## but if the name is unavailable it is replaced with a blank rather than the SubscriberEmail.
##SubscriberNameAlternative## The subscribers name.  If unavailable, the value specified in the preferences for "Subscriber Name Alternative" is used.
##SubscriberFirstNameAlternative## If the subscribers first name is unavailable/empty, the value specified in the preferences for "Subscriber First Name Alternative" is used.
##SubscriberLastNameAlternative## If the subscribers last name is unavailable/empty, the value specified in the preferences for "Subscriber Last Name Alternative" is used.
##SubscriberPassword## The subscriber's password.
##OptionalParameter1## through ##OptionalParameter25## Inserts any of the optional demographic fields.
##OptOutURL## The URL the user can click to opt out of the email list.  Place this phrase in your HTML to support an Opt Out link for your subscribers.  This will then display both the opt-out form and the form to update subscriptions.  If all you want to do is display the opt-out form then use the ##OptOutURL2## parameters.

Here is an example:
<a href="##OptOutURL##">Click Here to Unsubscribe or update your subscriptions</a>

##OptOutURL2## Dynamically inserts the link for opting out.  The user can then unsubscribe in real-time with one click of the mouse. 

Here is an example:
<a href="##OptOutURL2##">Click Here to Unsubscribe</a>

##OptOutURLSingleList## Inserts a link to the form where the user can opt-out of only the newsletter that was sent to them.  They are not presented with the form for updating their subscriptions when using this option.  They will only be removed from the Newsletter List that the newsletter which was delivered belongs to.  The user will then be placed on the opt-out list for this specific newsletter only.
##ChangeFormatHTML_TEXT## Inserts a link which the subscriber can click to change their subscription format from HTML to Text.  This link is generally only inserted in an HTML newsletter.   

Here is an example:  <a href="##ChangeFormatHTML_TEXT##">Click Here to change your subscription format to Text</a>

##ChangeFormatTEXT_HTML## Inserts a link which the subscriber can click to change their subscription format from Text to HTML.  This link is generally only inserted into a Text  newsletter.  

Here is an example:  <a href="##ChangeFormatTEXT_HTML##">Click Here to change your subscription format to HTML</a>

##ChangeFormatAOL## Inserts a link which the subscriber can click to change their subscription format to the AOL Format.  

Here is an example:  <a href="##ChangeFormatAOL##">Click Here to change your subscription format to the AOL Format</a>

##UpdateSettings## Inserts the URL for a subscriber to update the newsletter lists they subscribe to.  This link will take the user to the members.asp page where they can update their subscriptions.  

Here is an example:  <a href="##UpdateSettings##">Click Here to update your subscriptions</a>

##UpdateSettings2## Inserts the URL for a subscriber to update the newsletter lists they subscribe to but does not log them in when they click this link.
##ForwardToAFriend## Inserts the URL for a subscriber to forward the newsletter to a friend.  

Here is an example:  <a href="##ForwardToAFriend##">Forward this newsletter to a friend</a>

##TrackClick## This will result in the number of clicks being tracked when a user follows through on one of your links.   The ##TrackClick## must be placed right before the http:// in your link. 

For example, if your HTML code is: 
<a href="http://www.yourdomain.com"></a>  

Then you could use:
<a href="##TrackClick##http://www.yourdomain.com"></a>  

If your link contains any spaces or special characters you must encode the URL to make it Netscape friendly.  If using this option for multiple links within the same newsletter, only the total clicks are counted.  For example, if you have 5 links and a user follows each link that will count as 5 clicks.  Therefore, the number of clicks could be higher than the number of messages that were delivered.

##TrackImpression## Embedding this in an HTML message body will track the number of times the newsletter is viewed by inserting a 1X1 pixel image.  Do not use this in text newsletters.  The recommended placement is right before the </body> tag.  Note: Each time a person opens the email message an impression is counted.

Note: The left "##" and right "##" Must be included and the phrase is case sensitive.

##Date## Inserts the current date in the format currently set on the server.  Ex. 06/25/2002
##Time##  Inserts the current time in the format currently set on the server.  Ex. 12:58:07 PM
##DateTime## Inserts the date and time in the format currently set on the server.  Ex. 06/25/2002 12:58:07 PM
##SubscriberID## Inserts the subscribers unique identification number for those who need additional tracking capabilities.
##HistoryID## Inserts the HistoryID unique number for those who need additional tracking capabilities.
##NewsletterID## Inserts the NewsletterID.
##NewsletterListID## Inserts the NewsletterListID.
##SiteID## Inserts the numeric SiteID.
##RND## Insert a random number.
##HTMLNewsletterURL## Inserts a link to view the HTML version of the newsletter online.  This is useful if you wish to send a text message containing a link to view the HTML newsletter in which stats can still be tracked.  Stats are fully tracked as though they were viewing the newsletter in their email software.
##TEXTNewsletterURL## Inserts a link to view the TEXT version of the newsletter online.  This is useful if you wish to send a text message containing a link to view the TEXT newsletter.
##EmailMessageCount## Inserts the total number of subscribers that were emailed in this particular send. 
%%BeginHttpGet%%
%%EndHttpGet%%
These tags can be used to insert a URL in order to dynamically insert content from a web page.  The URL entered between the tags must be a fully qualified URL.
##DateSubscribed## The date the user subscribed to the newsletter.
##DateUpdated## The date the user's account was last updated.
##IPAddress## The IP address from which the user subscribed.
##OptInMethod## The method used to opt-in to the newsletter.

File Attachments: Specify any file attachments that are to be embedded in the HTML newsletter.  Separate multiple attachments using a comma.  DO NOT use a comma in the name of any image files.  Also, do not use spaces or any other special characters in the name of your images as not all mail components support them.  Use the  File Upload Utility to upload an image to the server.  For jpg, jpeg and gif images eNewsletter Pro will attach them as inline images.  Other files will be attached as a regular attachment.

IT IS HIGHLY RECOMMENDED THAT YOU DON'T ATTACH YOUR IMAGES TO THE HTML NEWSLETTER.  Rather, place them on your web site and use the full URL for the images such as http://www.yourdomain.com/images/newsletterimage.gif  Attaching images can significantly slow down the process of sending the newsletters.

Note: If the administrator has disabled File Uploading, this option will not be available to you.

 

TEXT Newsletter Information

TEXT Body: Enter the TEXT for the complete newsletter if being distributed in text format.  Dynamic parameters for the newsletter are the same as those for HTML newsletters (##SubscriberEmail## and ##OptOutURL##)

Attachments: Specify and attachments for the Text version of your newsletter.

Mobile Newsletter Information

Mobile Newsletter Body: Enter the HTML that will be used for subscribers who have chosen to receive their newsletter in a mobile format.  The mobile format is typically used to create a more compact version of the newsletter with smaller images that will fit on the screen of mobile devices.

Attachments: Specify and attachments for the Mobile version of your newsletter.

Import Page
Use this option to import an HTML web page.  You can also import a local file on your hard-drive.  When importing from a web page, eNewsletter Pro will attempt to fix all virtual links.  Relative links with ../ cannot be corrected.
Send

Use this option to email a newsletter to the subscriber list.  Begin by selecting the Newsletter List of interest then click Next.  Select the particular newsletter to send.  Note they are sorted with the most recent at the top.  Select the recipients.  If selecting "All Subscribers", the newsletter is emailed to every subscriber who has opted in for this newsletter list.  To send to just one subscriber in the case of testing, use the Individual Subscriber option and enter the email address.  Click the Send Newsletter button to send the newsletter.  Once submitted your newsletter is entered into the queue.  

If the send date and time are immediate, the newsletter will begin sending within a matter of minutes.  Newsletters can be scheduled for delivery up to 30 days in advance.  

Use the option "Send Text version of newsletter along with the HTML version in case the subscribers mail client doesn't support HTML." to include the text version of your newsletter in case the browser does not support HTML.  For example, if you send a subscriber an HTML newsletter and their browser cannot display HTML the text version will then be displayed.  If you select this option the text version of your newsletter will be included with the HTML version for non AOL addresses.  For AOL addresses that have chosen the HTML format, the AOL Text version will be included.  For those who chose the Text format or the AOL Text format they are sent only those versions.

Note: We recommend that you always subscribe yourself to each list and verify that the newsletters are always being delivered properly.  Use the Individual Subscriber option to email yourself a copy of the newsletter before distributing to the entire list.

Sending Options

All Subscribers -- Use this option to email all subscribers on a specific newsletter list.

All Subscribers with no clicks for a previous newsletter -- Use this option to email all people who received a previous newsletter and have not clicked any links within the newsletter.

All Subscribers with no views for a previous newsletter -- Use this option to email all people who received a previous newsletter and have not viewed the newsletter.  Be aware that the tracking method is not completely accurate and some people may have actually viewed the newsletter but their email client software blocked the tracking mechanism.  This is currently true in the latest version of Outlook 2003.

All Subscribers with no views and no clicks on a previous newsletter -- Use this option to email all people who received a previous newsletter and have not clicked any links within the newsletter nor viewed the newsletter.  Be aware that the tracking method is not completely accurate and some people may have actually viewed the newsletter but their email client software blocked the tracking mechanism.  This is currently true in the latest version of Outlook 2003.

All Subscribers with no clicks for a previous campaign/ All Subscribers with no views for a previous campaign/  All subscribers with no views and no clicks for a previous campaign/All Subscribers with 1 or more clicks for a previous campaign/ All Subscribers with 1 or more views for a previous campaign -- These options are similar to the above option except the filtering is done by campaign as opposed to newsletter.  This is useful in the event that the same newsletter has been sent more than once or that the previous campaign had specific filtering options such as demographics, etc.

All Subscribers with NO Bounces for a previous campaign or All Subscribers that Bounced for a Previous Campaign -- This option allows you to resend a newsletter to all those that did or did not bounce during a previous campaign.

Individual Subscriber (TEXT, HTML or AOL Format) -- Use this option to email a single subscriber a newsletter.  This is useful for sending to yourself to test a newsletter.

Individual Subscriber All Formats for Testing -- Use this option to email all 3 formats to a single person for testing purposes.

Subscriber subset based on clicks -- This option is used to email a follow-up newsletter to all subscribers who clicked one or more links in a previous newsletter.

All Subscribers from All Lists -- Use this option to email every subscriber on all email lists.

Select Subscribers from Multiple Newsletter Lists/Exclude Others -- Use this option to email all subscribers on more than one list.  This option will filter duplicates so that if the person appears on both lists they are only sent a single copy of the newsletter.  You can also choose to exclude all people that are on another list such as a suppression list.

 

Delivery Format Filtering -- Choose this option to limit the send to subscribers of a particular Delivery Format such as HTML, TEXT or AOL TEXT.

Bounce Filtering  -- Choose this option to select a subset of subscribers based on bounces.

List Splitting  -- Choose this option to limit the send to only Odd or Even SubscriberID's.

Ignore Subscribers who received a recent mailing -- This option allows you to ignore all subscribers who were sent a recent mailing.  Only sends performed since the upgrade to version 6 or higher qualify for this feature.  This feature can also be used in the event that a send fails so that you can send but exclude those who were already emailed.

Demographic Filtering -- This option will allow you pick a subset of subscribers based on specific demographic fields.  This option is only available if you have defined one or more demographic fields in the Preferences.

Join Date Filtering -- Use this option to email all subscribers who joined after a specific date.  This is useful for the scenario where you import a list of subscribers and only want to email those who you just imported.

Subject -- Use this option to override the default subject of the email message.  The subject is inherited from the name of the newsletter.

Campaign Name for Reporting -- Enter a campaign name that will show on the reporting screens.

From Email Address -- Enter the email address from which the newsletter appears to come from.  This address is for display purposes only.  The Reply To address is where replies will be sent.

Reply To Email Address -- Enter the email address where replies to the newsletter should be sent.

From Name -- Enter the From name for the enwsletter.

Bounce Email Address -- When sending to multiple subscribers you have the option to override the bounce email address.  This is only recommended for advanced users.  If you change the bounce email address the software will not be able to automatically download and filter the bounces.

Subscriber Name Alternative -- Enter a name to be used in the event that a subscriber name is not available.  This applies only if you have embedded the subscriber's name using ##SubscriberNameAlternative##.

Send Date/Time -- Select a Date and Time to send the newsletter.  Choose ASAP to send immediately.  Newsletters can be scheduled to the nearest 15 minute interval.

Schedule As  A Recurring Campaign -- This option is used to schedule a campaign to be sent repeatedly at a specific interval.  Supported intevals are Daily, Weekly, Monthly, every 10, 20, 30, 60, 90, or 180 days.  The cutoff date is the date at which the campaign scheduling will be discontinued.

Importance/Priority -- This option can be used to specify the importance of the email.  This will simply add an importance and priority header to the email message.

Send Text version of newsletter along with the HTML version in case the subscribers mail client doesn't support HTML.  This option sends a multi-part mime email message containing both the HTML newsletter and the text newsletter.  The email client then determines which one to display. 

Click here for more information on Multi-Part Mime Email.

Append Google Analytics Code to each link on click through -- If you are tracking clicks on links in the newsletter and you wish to append Google Analytics code to each link on click through, then choose this option.  Then enter the code.  For example:

utm_source=eNewsletterPro&utm_medium=email&utm_campaign=##CampaignName##__##CampaignID##

The Campaign Name and CampaignID can be inserted dynamically using these variables respectively:
##CampaignName##
##CampaignID##

Copy Subscribers To A Specific Newsletter List after Campaign is Sent  -- Choose this option if you wish to copy all subscribers who receive this campaign to a specific Newsletter List after the send completes.

View Queue

Use this option to view newsletters that are in the queue waiting to be sent.  Use the delete button to remove a newsletter from the Queue.   Note: If the administrator has set your account to require approval of all newsletters before delivery, your newsletter will not be sent until it has been approved.

By default a newsletter sits in the queue for up to 2 minutes.  If the server is busy sending another newsletter, it may sit in the queue for a much longer time.

Recurring Campaigns are those that are setup to be re-scheduled at a specific interval until a cutoff date is reached.

Custom Fields

Custom Fields allow you to define snippets of HTML or Text that can be stored and re-used in your newsletter.  These snippets can be readily inserted through the HTML editor.  For example, you might store your footer text that includes Opt-Out information in one of these custom fields.

You can also embed a custom field Name in the demographic variables in order to limit the custom fields to specific subscribers. 

Viewing/Editing Custom Fields -- To View all custom fields, click Newsletters then on the left navigation under "Custom Fields" click View All.

Adding A New Custom Field -- To add a new custom field, click Newsletters then on the left navigation under "Custom Fields" click Add New.  Field defininitions are as follows:

Name - Enter a brief name for this custom field.  Do not use any spaces or special characters.  This name will be used as the dynamic variable for inserting this custom field into a newsletter.  For example, ##MyCustomField1##.  If you do not include the ## symbols eNewsletter Pro will automatically add them.

Description - Enter a short description for the custom field so you can easily identify the field.

Newsletter List Filtering -- If this field is to be applied to a specific list only, then select that list. Select None if this variable will not be list-specific.  If you limit it to a specific list and the subscriber does not belong to the list the variable will be replaced with nothing/empty.

Custom Field Content - Enter the HTML/TEXT content for the custom field.

Custom Field Dynamic Content Variations -- Once a custom field has been created, upon editing the custom field you can define additional variations that are used based on values in demographic fields.  For example, you might show specific content to people under age 30 versus those over 30, etc.   In the "Value(s)" field multiple values must be separated by a double comma except for fields that require two values.

Please visit our web site for more information on this topic.

Embedding a custom field in a Newsletter -- The easiest way to embed a custom field in a newsletter is using the built-in WYSIWYG editor.  Simply select the custom field from the drop-down menu to insert the variable or content.  You can also manually enter the custom field by using the custom field name.  For example, ##MyCustomField1##.

Auto Responses

Auto Responses are used to send email messages to subscribers based on activity.  For example, when a subscriber clicks a specific link you can send them an email message.  

Active -- This option indicates whether an auto-response is active.  If unchecked the auto-response will not be used/triggered.

Activity That Triggers Auto Response -- The following activities can trigger an auto response:

  • Viewing a newsletter
  • Clicking any link
  • Clicking a specific link
  • Joining a newsletter list
  • Updating a user's profile
  • Completed a conversion

Limit to a specific Newsletter List/Limit to a specific Newsletter -- Select a specific list to limit the auto response activity to a specific list and or specific newsletter.

Send Auto Response -- Choose whether to send the response immediately or X days after the activity triggers the response.

Auto Response Type -- Select a type.  Supported types include Sending a Newsletter, changing Newsletter List assignments, and sending an Action Email Alert.  New options include performing an HTTP Post and Updating a Demographic Field.

Newsletter to send -- Choose the specific newsletter to email.

Allow to repeat unlimited times -- Check this option to allow an auto response to trigger multiple times for the same subscriber. This option is Not Recommended for options other than Joining A List or Updating profile otherwise the subscriber may get numerous copies of the same auto response.

Newsletter List Assignments -- Use this option to add a subscriber to a new list, or remove from a list at the time when the auto response is triggered.

Blockout Dates (Applies to scheduled send date, not date that triggered auto response) -- This option allows you to prevent an autoresponse from being sent on certain days of the week, or days of the year such as holidays.

Review Pages

The review pages feature allows you to incorporate reviews/ratings into your newsletters.  Reviews are a great way to gather feedback from your subscribers.  Up to 10 items/questions/ratings can be included in a review.  Other features include allowing comments and a request to be contacted.  Emails can be sent to users when reviews are submitted with comments or with a contact me request.

For details on this topic, please visit our web site.

Content Pages
Content pages are used to simply create an HTML content page with a custom header and footer.  These content pages can then be linked from a given newsletter and stats will be tracked as though they were part of the newsletter.  These pages can also be shared across social networks.
Subscribers
All recipients or email addresses are entered into the system as subscribers.  Subscribers can be added manually, programmatically, added in bulk, imported from an ODBC-compliant database, or added through subsciption forms on your web site.
Add New/Edit

Use this option to create a new subscriber.  Field definitions are as follows:

Subscriber Type: Choose whether to automatically add them as a subscriber without sending any email, or to add them as a pending subscriber and require their consent to opt in through an email opt-in confirmation or invitation.

Name: Enter an optional name of the subscriber.

Email: Enter the email address of the subscriber.  If this email address already exists, you cannot insert a duplicate subscriber.  You will then be prompted to edit the existing subscriber so that you may update their information.

Delivery Format: Select the format for the subscribers newsletters.

Subscriber Lists: Select one or more lists to which the new subscriber will subscribe. 

Password: Enter a password that the subscriber can use to modify their subscriptions (optional).

Never Delete this address based on bounces -- If you are using the option under preferences to automatically delete email addresses after a bounce threshold, this option allows you to override that setting for specific subscribers.  This will prevent the address from being deleted even if the threshold is exceeded.

Hard Bounces: Specifies the number of times the subscribers address has bounced as a hard bounce.   This field can be modified to reset the bounces for an individual subscriber back to zero.  Hard bounces are typically more indicative of a bad address than soft bounces.

Soft Bounces: Specifies the number of times this address has bounced as a soft bounce. 

What are bounces?

Every email must successfully jump through many hoops to reach its intended destination. If the process fails at any point before the message is transmitted, your mail system will know that it hasn't completed its task -- and can immediately count that delivery attempt as a failure. We call this a hard bounce, because we know it immediately and incontrovertibly. Transmission failed. That's all there is to it.

As with everything else on the Internet, delivery is not that simple. Sometimes, all the steps above can be completed successfully, including transmitting the message to the server -- and the mail can still bounce. How? Some mail servers are set up to receive email without checking whether the intended recipient exists or is authorized to receive mail. The mail server takes in the message and stores it for further analysis.

From your delivery system's perspective, this appears to be successful delivery. After all, you transmitted the message, got your "success" handshake from the server, and disconnected. But when the recipient mail server does its further analysis -- that is to say, checks to see if that user really exists or has enough disk space allowed, it may find your message unworthy. It may reject your message and send it back to your mail delivery system. This type of bounce is a soft bounce. When your system receives these rejected messages, it should mark that delivery attempt as a failure and remember the user bounced.

Demographic Data: If you are collecting demographic parameters which have been defined in the preferences a list of these fields will appear for input.

Add Bulk

Use this option to submit a list of subscribers.  For example, you may have an Access database containing a list of email addresses.  You can copy and paste these addresses into the Email List field and submit them all at once. 

This Add Bulk option can only import Email Addresses and Name fields.  To import additional fields, use the Import Option.

Note: The Add Bulk option can only support about 2000 addresses.  The limit will vary by browser.  Use the Import option to import larger lists.

Field definitions are as follows:

List Separator: Enter the list separator.  For example, if the email addresses are separated by commas, select "Comma".  If copying a column of data from Access the list separator will be a "Carriage Return".

Email List: Paste the list of email addresses into this field.

List Includes Name Field: Check this option if the data your are importing contains the name field.

Name Field Separator: If importing names, specify the Format of the data.

Format: Select the format for the subscribers newsletters.

Subscriber Lists: Select one or more lists to which the new subscribers will subscribe.  Use the CTRL or Shift key to make multiple selections.

Filter imported subscribers against Opt-Out List:  Check this option to automatically filter any new subscribers who may already be on the opt-out list.

Suppress Against Other Newsletter Lists -- Check this option to not import people if they already belong to a specific Newsletter List.

Suppress Against Specific Domains -- Choose this option to not import people if they belong to a domain suppression list that you have defined under Subscribers-Domain Suppression Lists.

Note: Be patient if submitting a large number of email addresses.  If inserting 1000 email addresses it may take 10 seconds or so to complete the operation.

Import

Use this option to import subscribers from an ODBC compliant database.  You can upload and import data from files such as Excel, Access, text files, etc.  You can also connect directly to an existing database such as  Microsoft SQL Server database.

Begin my selecting the Import Method.  Options Include:

Upload the Database To Import -- Use this option to import a database from your local hard drive.  Use the browse button to browse and find the file to import.

Connect Directly to the Database -- Use this option to connect directly to a database.  You will be prompted to enter the database connection string.

Once the import method has been determined, and a connection string entered or a database uploaded, you are then presented with a list of tables to import.  Select the table containing your data.  If you are importing data from multiple tables, you must first create a View or Query that combines the data and then the View or Query will show up in the list of tables.  If importing from Excel, you must select which Sheet holds the data.

After selecting a table, you are presented with a list of fields in the database.  You must now select the fields you will import and match your columns with those in eNewsletter Pro.  The email address is the only mandatory field.  For the name field you can select up to 3 fields in order to concatenate multiple fields into a single field.  For example, if you database contains Salutation, First Name and Last Name you can concatenate them into "Salutation FirstName LastName".

Additional field definitions are shown below:

Recall Previous Settings -- This option allows you to save the import settings so that they can be recalled for later use to save you the time of mapping the individual fields.

Subscription Format: Select the format for the subscribers newsletters.

Subscriber Lists: Select one or more lists to which the new subscribers will subscribe.  Use the CTRL or Shift key to make multiple selections.

Update demographic fields if subscriber already exists  -- Check this box to update the users name and demographic data if they already exist.  Only the fields being imported will be updated.

Update Name and Password if subscriber already exists  -- Choose this option to update the name and password if the subscriber already exists.

Convert Name fields to Proper Case -- Check this box to convert all names to proper case.  For example john doe would be converted to John Doe.

Update Delivery Format if subscriber already exists -- Choose this option to update the Delivery Format if the subscriber already exists.

Filter imported subscribers against Opt-Out List:  Check this option to automatically filter any new subscribers who may already be on the opt-out list.

Suppress Against Other Newsletter Lists -- Check this option to not import people if they already belong to a specific Newsletter List.

Suppress Against Specific Domains -- Choose this option to not import people if they belong to a domain suppression list that you have defined under Subscribers-Domain Suppression Lists.

Display Import Results in Excel Spread Sheet Once Import Completes -- Chose this option to keep a copy of the import results in an Excel XML file.

Click Perform Import to complete the import process.  A progress bar will indicate the progress of the importation.

Remove Bulk

Use this option to remove a list of subscribers. For example, you may have an Access database containing a list of email addresses.  You can copy and paste these addresses into the Email List field and submit them all at once.  Field definitions are as follows:

List Separator: Enter the list separator.  For example, if the email addresses are separated by commas, select "Comma".  If copying a column of data from Access the list separator will be a "Carriage Return".

Email List: Paste the list of email addresses into this field.

Remove From: Select which list to remove this person from.  If selecting All Lists, the person is deleted from the system.  If selecting a specific list, the subscriber's subscriptions are updated but they are NOT deleted from the system.

Log Addresses in Opt-Out List: Check this option to log the email addresses to the opt-out list.  All addresses that are removed will now be added to the opt-out list and will appear with a reason of "Bulk Removal".  If All Lists are selected, the person will be opted-out of all lists otherwise they are removed only from the specific list.

View All

Click this link to view a listing of all subscribers.  Once the list appears you can edit an individual subscribers by clicking the edit link.  To delete a subscriber from the list, click the delete link.  Note that you can sort the list at any time by clicking the column header.  Click a second time to sort in the opposite direction.  Use the filter option to view subscribers on specific lists or to search for a specific subscriber.

When searching you can use wild card characters.  For example %yahoo.com will return all email addresses ending in yahoo.com

You can also search by SubscriberID by simply entering a numeric value.

View By Date
Use this option to view all subscribers who subscribed during a specific date period. 
View Forwards
Use this option to view a list of all subscribers who have forwarded a newsletter on to a friend.  Information displayed includes the senders email address, friends email address, date/time and the IP Address of the sender.  The IP address is recorded for security reasons to track down any malicious forwards should they occur.

Use the "Delete Entire Forward To A Friend List" option to delete the entire history of forwards.

View Forwards
Use this option to assign subscribers on a specific Newsletter List to another list.  The subscribers will be kept on the existing list.  This feature is useful in the event that you create a new list and want to assign all your subscribers to the new list.

Note: To drop subscribers from a list, please use the Drop Subscribers option under Subscribers.

Drop Subscribers
This tool will drop all subscribers from a specific Newsletter List.  The subscribers are simply un-subscribed from the selected list.  When removing a subscriber from a newsletter list you may create "dead" subscribers who no longer belong to any lists.  To completely delete these subscribers from the database, answer YES to  "Would you like to delete subscribers
who no longer belong to any lists?
"
Members Page
This provides a direct link to the members page where your subscribers can login and manage their subscriptions.  You can link directly to this page from your web site.  This link cannot be altered in any way.  You can change the header and footer that appear at the top and bottom of this page by setting the preferences. 
Bounce Detail

Each time an email address bounces eNewsletter Pro checks the bounce reason against a list of pre-defined bounce reasons.  If a match is found the bounce detail is retained so that you can spot any chronic problems.  To view a list of bounces, choose Subscribers then click Bounce Detail on the left navigation menu.  This information can be displayed for all lists or a specific list.

Note: The list of bounce reasons can be modified in the Admin Setup area of the overall administration console. 

Delete Options -- When viewing the bounce detail screen you can either delete a specific bounce detail record, or opt-out a subscriber.  Deleting the bounce detail record has no affect on the subscriber.  Opting out a subscriber will delete the subscriber, add them to the opt-out list, then delete the bounce detail record.

Auto Responses

Use the Auto Responses option under the Subscribers menu to view Auto Responses that are pendind delivery to individual subscribers.  Items that have already been delivered are shown under "Items Delivered".

Pending Delivery -- Auto Responses that are scheduled for delivery are shown in this list.  The Delivery Date/Time indicates when the auto response will be sent to the subscriber.  Other items shown include who the subscriber is (name and email), what activity triggered the response, and which newsletter will be delivered.

Items Delivered -- These auto responses have already been emailed to the subscriber at the Delivery Date/Time.

Import Pending Subscribers

Use this option to import PENDING subscribers from an ODBC compliant database.  You can upload and import data from files such as Excel, Access, text files, etc.  You can also connect directly to an existing database such as  Microsoft SQL Server database.

The subscribers that are imported will be emailed an invitation message inviting them to join your newsletter.  They will not be subscribed until they click the link to accept the invitation.

Begin my selecting the Import Method.  Options Include:

Upload the Database To Import -- Use this option to import a database from your local hard drive.  Use the browse button to browse and find the file to import.

Connect Directly to the Database -- Use this option to connect directly to a database.  You will be prompted to enter the database connection string.

Once the import method has been determined, and a connection string entered or a database uploaded, you are then presented with a list of tables to import.  Select the table containing your data.  If you are importing data from multiple tables, you must first create a View or Query that combines the data and then the View or Query will show up in the list of tables.  If importing from Excel, you must select which Sheet holds the data.

After selecting a table, you are presented with a list of fields in the database.  You must now select the fields you will import and match your columns with those in eNewsletter Pro.  The email address is the only mandatory field.  For the name field you can select up to 3 fields in order to concatenate multiple fields into a single field.  For example, if you database contains Salutation, First Name and Last Name you can concatenate them into "Salutation FirstName LastName".

Additional field definitions are shown below:

Recall Previous Settings -- This option allows you to save the import settings so that they can be recalled for later use to save you the time of mapping the individual fields.

Subscription Format: Select the format for the subscribers newsletters.

Subscriber Lists: Select one or more lists to which the new subscribers will subscribe.  Use the CTRL or Shift key to make multiple selections.

Check this box to NOT import subscribers who already exist as subscribers on any list  -- By checking this option, any subscriber already in the database will be ignored.

Check this box to NOT import addresses that are currently pending subscribers -- If an address is currently a pending subscriber they will not be re-imported if this option is checked.

Check this box to NOT import people who are on the opt out list.  -- Choose this option to ignore people on the opt out list.  This option is highly recommended.

Convert Name fields to Proper Case -- Check this box to convert all names to proper case.  For example john doe would be converted to John Doe.

Display Import Results in Excel Spread Sheet Once Import Completes -- Chose this option to keep a copy of the import results in an Excel XML file.

From Name/From Email: Enter the name and email from which this invitation will originate.

Email Invitation Subject: Enter the subject of the invitation email.

Email Invitation Message: Enter the invitation message.  This can only be in TEXT format.

Click Perform Import to complete the import process.  A progress bar will indicate the progress of the importation.  As each subscriber is imported they are emailed an invitation message.  All subscribers will appear as Pending Subscribers until they click the link and accept the invitation.

Domain Suppression Lists

This option allows you to create domain suppression lists that can be used throughout the application such as on import and sending.  For example, if you create a domain suppression list of  %aol.com then you can avoid importing all AOL.COM addresses.

* Name/Description -- Enter a name or description for this suppression list.

Available To Users On Import -- Check this option if you want to make this option available to sub users.  You can also force this option to be checked.

Available To Users On Send -- Check this option if you want to make this option available to sub users.  You can also force this option to be checked.

* Suppression List -- Enter one record per line.  Wildcard Character is the % sign and must be used

Ex. admin@%
Will find all emails starting with admin@

%aol.com will ignore all AOL.COM addresses

Add Bulk Pending

Use this option to add a bulk list of pending subscribers and to email an invitation or opt-in confirmation.  You can copy and paste these addresses into the Email List field and submit them all at once. 

This Add Bulk Pending option can only import Email Addresses and Name fields.  To import additional fields, use the Import Pending Option.

Note: The amount of addresses that can be imported will vary by browser.  Use the Import option to import larger lists.

Field definitions are as follows:

List Separator: Enter the list separator.  For example, if the email addresses are separated by commas, select "Comma".  If copying a column of data from Access the list separator will be a "Carriage Return".

Email List: Paste the list of email addresses into this field.

List Includes Name Field: Check this option if the data your are importing contains the name field.

Name Field Separator: If importing names, specify the Format of the data.

Delivery Format: Select the format for the subscribers newsletters.

Email Confirmation Type: Choose whether to email the Opt-In Confirmation or Email Inviation Message. 

Subscriber Lists: Select one or more lists to which the new subscribers will subscribe.  Use the CTRL or Shift key to make multiple selections.

Filter imported subscribers against Opt-Out List:  Check this option to automatically filter any new subscribers who may already be on the opt-out list.

Suppress Against Other Newsletter Lists -- Check this option to not import people if they already belong to a specific Newsletter List.

Suppress Against Specific Domains -- Choose this option to not import people if they belong to a domain suppression list that you have defined under Subscribers-Domain Suppression Lists.

Note: Be patient if submitting a large number of email addresses.  If inserting 1000 email addresses it may take 10 seconds or so to complete the operation.

Pending Subscribers
Displays a list of all people who never completed the confirmed opt-in process.
View Pending

Displays a list of all people who never completed the confirmed opt-in process.  This can happen if the person never received the email confirmation or did not click the link upon receiving it.  Once viewing the list you can Delete the Pending Subsciption, Subscriber the person, or Delete all Pending Subscriptions.

You can also use "Subscribe by Date" or "Resend Confirmation" to subscribe people in a date range or to resend the opt-in confirmation.

Subscribe By Date

Use this option to subscribe all Pending Subscribers prior to a specific date.

 

Resend Confirmation

This option allows you to re-send the opt-in confirmation email to all pending subscribers who have not completed the opt-in process.  Only those who attempted to join between the selected dates will be emailed.  You can also filter by demographics to select specific pending subscribers.

Opt Out List

The Opt-Out list is used to maintain a list of email addresses that have been removed from the system at one point or another.  By maintaining this list you can prevent the case of adding a user who is adamant about not receiving future mailings.  For example, if john@doe.com un-subscribes the name is logged in the Opt-Out list as "User Unsubscribed".  Now suppose you import a list of subscribers and john@doe.com is on that list.  You can then use the Filter List option and remove john@doe.com.

Version 3 now maintains List Specific opt-outs.  If using the ##OptOutURLSingleList## parameter for opting-out, a person is placed on the opt-out list for specific lists only.

The following events trigger a name being added to the Opt-Out list:
  • A user un-subscribes from the members page and checks the option "Keep my email address off future mailing lists.".  This event is logged as "User Unsubscribed" and the person is OPTED OUT OF ALL NEWSLETTER LISTS.
  • The administrator removes an address using the delete button when viewing a list of subscribers.  This event is logged as "Admin Deleted User".  The person is OPTED OUT OF ALL NEWSLETTER LISTS.
  • If the administrator performs a Bulk Removal and checks the option "Log Addresses in Opt-Out List". These addresses are logged with a reason of "Bulk Removal".

The following events trigger the removal of an address from the Opt-Out list:

  • Administrator deletes an address from the Opt-Out list by using View All or Filter List option under Opt-Out List.
  • Administrator uses the option to delete all addresses on the opt-out list.
  • A subscriber re-subscribes using the standard opt-in form.

 

View All

Use this option to view a list of all email addresses that have been added to the opt-out list.  The delete button can be used to remove an address from this list.

When selecting All Lists, only subscribers who have opted out of all lists are displayed.  To view list-specific opt-outs you must select a specific Newsletter List then click filter.

Re-Subscribe -- This option can be used delete people from the opt-out list and place them back on the subscriber list.  Please note if the subscriber had additional information such as Name or demographic fields they will not be preserved and are lost.

Filter List
Use this option to view a list of all addresses that are listed both as subscribers and on the opt-out list.  If a user appears both as a subscriber and they opted out you may have re-imported their address and may wish to delete their subscription.  

Here is a brief explanation of why the opt-out list is important.  Suppose john@doe.com subscribes to your newsletter.  He later decides to unsubscribe for one reason or another. When he un-subscribes he is placed on the opt-out list.  Suppose at a later date you import a subscriber list from another source and it contains john@doe.com.  Since john@doe.com has indicated they do not wish to receive future mailings you should now use the option to unsubscribe john@doe.com from the subscribers list.

Delete Subscriber: Check this box if you wish to delete the subscriber from the list of subscribers.  They will be maintained on the opt-out list.

Delete Subscription: If filtering the opt-out list for a specific list, the Delete Subscriber option changes to Delete Subscription.  By checking this box the subscriber will be unsubscribed from the specific list.  They are maintained as a subscriber and they are also maintained on the opt-out list for this specific Newsletter List.

Delete From Opt-Out List: Check this option to delete a specific address from the opt-out list.  If the Delete Subscriber remains unchecked the will remain as an active subscriber.

Delete Entire Opt-Out List (All Addresses):  This option will clear the entire opt-out list.  This option is not recommended unless you understand the consequences.

Un-subscribe All Names on Opt-Out list: Use this option to remove all subscribers that appear on the opt-out list. This is useful after re-importing a subscriber list from another database in which case you may be unknowingly imported a user who has opted out in the past.

Import List
Use this option to import email addresses and place them on the opt-out list. 
Reports

The reporting area displays important metrics of all previously sent newsletters.  eNewsletter Pro tracks the following statistics:

  • Views/Open Rates down to the individual subscriber
  • Clicks on each Link which can also be shown for individual subscribers
  • View subscribers who did not view a newsletter or click any links
  • Total newsletters sent in HTML, Text, and AOL formats
  • Total number of bounces
  • Bounces by domain
  • Conversion/ROI Statistics
Campaign Send History

Use the send history link to view a history of all newsletters that have been emailed to subscribers.  Most recent mailings always appear first.  You can sort the history list by Newsletter, Date Sent, Number of Subscribers, number of messages successfully delivered, Number of clicks, and Number of Impressions, and number of bounces. Clicks and Impressions are only available if you have embedded the proper code in the newsletter. 

Note: Views are only tracked if ##TrackImpression## has been embedded in the newsletter.  Clicks will only be tracked if using ##TrackClick##
Executive Report
The executive report displays a concise report for a specific newsletter campaign.  Parameters displayed include:
  • Newsletter Name -- The name of the newsletter that was sent.
  • Email Subject -- The subject of the newsletter that was sent.  Typically this is the same as the Newsletter Name but could vary.
  • Number Sent -- Total number of email messages sent out in the campaign.
  • Number Sent in HTML, Text, and AOL Format
  • Bounce Email Address -- The email address that was used for bounces.
  • Hard/Soft bounces -- Total number of hard and soft bounces.
  • Total Number Of Bounces -- Total number of email messages that bounced.
  • Bounce Percentage -- Percentage of messages that bounced.  (Number Sent/Number of Bounces)*100
  • Total Conversions --  If you have enabled conversion tracking and utilized the conversion tracking code, this number will reflect the total number of conversions.   
  • Conversion Revenue --  If tracking conversions and passing the amount of each conversion then this will reflect the total revenue from the conversions.

Overall Totals (These totals do not take into account unique views/clicks)

  • Total Views -- Total number of times your newsletter was viewed.  Note that if the same person viewed the newsletter 5 times, that produces a total views of 5.  Unique views can be viewed in the Unique Totals section
  • Total Clicks -- Total number of clicks among all links in which you have enabled click tracking (Using ##TrackClick##).  Because you may have multiple links in a message this number could potentially be higher than the number of views.
  • Click Rate -- Represents Total Clicks/Total Views. 
  • Open Rate based on Number Sent -- Represents Total Views/Number Sent.  
  • Open Rate Excluding Bounces -- Represents (Total Views/(Number Sent-Bounces)).  Note that bounces have been removed.

Total Clicks By Link -- Lists all links for which you are tracking clicks and the total number of times each link was clicked along with the click through rate (relative to total views).

Unique Totals (Represents unique views and clicks)

  • Unique Views -- Lists the total unique times a newsletter was viewed.  If someone viewed the newsletter 5 times that counts as one unique view.
  • Unique Open Rate Based on Number Sent -- Represents Unique Views/Number Sent.
  • Unique Open Rate Excluding Bounces -- Represents (Unique Views/(Number Sent-Bounces)).   Note that bounces are removed in this figure.
  • Unique Clicks (All Links) -- Total number of unique clicks among all links being tracked.
  • Unique Click Rate (All Links) -- Represents Unique Clicks/Unique Views.
  • Unique Clicks (1 Click per subscriber)  -- Represents total unique subscribers who clicked at least one time.  
  • Unique Click Rate (1 Click per subscriber)  -- Represents the percentage of unique subscribers who clicked one or more links.

Unique Clicks By Link -- Represents the number of unique clicks on each link as well as the click through rate.

Chart
Use this option to display a chart of total views and clicks by day.
Views/Clicks

Use this option to report on the number of views for specific newsletters.  You can also view the number of clicks for each newsletter as well as the most effective clicks.  

Report Types

Subscriber Views/Clicks -- This report will display the total number of views and clicks for a specific newsletter or campaign.

Unique Subscriber Views/Clicks -- This report will display the total number of UNIQUE views and clicks for a specific newsletter or campaign.

Subscribers with NO views -- Display all subscribers who did not view the newsletter.

Subscribers with NO clicks -- Display all subscribers who did not click any links within the newsletter.

Subscribers with NO views and NO clicks -- Display all subscribers who did not view or click any links within the newsletter.

Most Effective Links -- Displays a list of all links that were clicked on within a newsletter and how many times the links were clicked.  Once this report is displayed, click on the number in the Clicks column to obtain a list of all subscribers who clicked that link.

Subscribers who clicked a specific link -- Use this option to report on all subscribers who clicked a specific link.

Subscribers

Use this option to view all subscribers who subscribed during a specific date period.  A report showing the total number of new subscribers broken down by day is also available.

You can also use this option to report on un-subscribers by date as well as total number of un-subscribes broken down by day.

Bounces By Domain
This report shows a list of hard and soft bounces by domain.  This is useful for spotting problems with specific domains.
Conversions/ROI

The Conversion/ROI tracking option allows you to measure conversions from an email campaign.  A conversion might be a sale in an online store, or something as simple as submitting an information request form.  To use this option you must enable it in the preferences area.  This will then write a cookie when a link within your newsletter is clicked.  In order for this to work you must be tracking clicks within the newsletter.

Conversion Summary  -- This report shows a summary of all conversions.  The report is broken down by Newsletter List, Newsletter, Conversion Type (ex. Sale, Lead, etc), Total Number of conversions, and the amount of revenue from the conversions (if being tracked).

Conversion Detail -- This report allows you to investigate individual conversions including subscriber information.

Subscriber Activity Report

This report summarizes subscriber activity in the last X days.  This includes the total number of subscribers on the selected list, how many new subscribers have joined during the past X days, and the percentage change.

Newest Signups By Date During Past X Days...This table lists all subscribers who have joined during the past X days.

Subscribers Who Joined During Past X Days
And Have Clicked One Or More Links...
This table lists all subscribers who joined during the last X days and have clicked one or more links.

Highest Lifetime Clickers...This tables shows the most active subscribers based on lifetime click activity.

Custom Summary Report

This report allows you to view a summary of Views and Clicks by Newsletter or by Campaign.

Grouping includes:

  • Newsletter List
  • Campaign Name
  • Newsletter Name
  • Opt In Method
  • Salutation
  • Email Domain
  • Delivery Format
  • Demographic Fields

Filtering Options include:

  • Demographics
  • Join Date
  • Account Last Update Date
Subscriber Click Detail Report

This report shows detail on each individual click including:

Date/Time, Link Clicked, IP Address, Browser Header

Note: Click detail is only tracked if this option is enabled under Preferences.

Subscriber Count -- Custom Summary Report

This report allows you to show a count of subscribers broken down by a number of criteria. 

Grouping options include:

 Newsletter List
 Opt In Method
 Salutation
 Email Domain
 Delivery Format
 IP Address
 Soft Bounces
 Hard Bounces

Filtering Options Include:

  Demographics 
  By Join Date 
  By Account Last Update Date
  By Bounces 
  Suppress Against Specific Domains 
  By Newsletter Lists that Subscriber Does/Does Not belong to  

 
 

Campaign View/Clicks Graph
This report shows a bar graph of clicks, opens/views, opt outs and conversions by campaign.
Social Network Shares
This report shows how many times a newsletter was shared across each social network.
Trend Reports and Graphcs

This report shows graphs of trends over time.  Trends can be viewed as Raw Numbers or Percentages.

Included trends include:

Delivery and Bounce Trends

Bounce Trends (Hard, Soft and Total)

Open and Click rate trends

Opt Outs

Conversions.


 

Campaign Activity Pie Charts
This report displays Pie Charts including Delivery, View, Click, Opt Out, and Conversions.
Review Reports
This report is used for reporting on individual Review Pages.  
Tools
eNewsletter Pro offers a variety of tools for performing tasks such as importing data, filtering bounces, exporting data, resetting statistics, querying and altering demographics, etc.
Import Data

Use this option to import subscribers from an ODBC compliant database.  You can upload and import data from files such as Excel, Access, text files, etc.  You can also connect directly to an existing database such as  Microsoft SQL Server database.

Begin my selecting the Import Method.  Options Include:

Upload the Database To Import -- Use this option to import a database from your local hard drive.  Use the browse button to browse and find the file to import.

Connect Directly to the Database -- Use this option to connect directly to a database.  You will be prompted to enter the database connection string.

Once the import method has been determined, and a connection string entered or a database uploaded, you are then presented with a list of tables to import.  Select the table containing your data.  If you are importing data from multiple tables, you must first create a View or Query that combines the data and then the View or Query will show up in the list of tables.  If importing from Excel, you must select which Sheet holds the data.

After selecting a table, you are presented with a list of fields in the database.  You must now select the fields you will import and match your columns with those in eNewsletter Pro.  The email address is the only mandatory field.

Additional field definitions are shown below:

Subscription Format: Select the format for the subscribers newsletters.

Subscriber Lists: Select one or more lists to which the new subscribers will subscribe.  Use the CTRL or Shift key to make multiple selections.

Update name and demographic fields if subscriber already exists  -- Check this box to update the users name and demographic data if they already exist.  Only the fields being imported will be updated.

Filter imported subscribers against Opt-Out List:  Check this option to automatically filter any new subscribers who may already be on the opt-out list.

Click Perform Import to complete the import process.  A progress bar will indicate the progress of the importation.

Filter Bounces
Use this option to view how many email addresses have bounced X number of times.  You can then remove all addresses after they have bounced a certain number of times.  Because it is possible for an address to bounce if a mail server is temporarily down, you may wait to remove addresses that have bounced more than once. In general if an email address has bounced more than a few times it is a bad address.  For example, if you sent 5 newsletters and a subscriber has bounced all 5 times it is recommended you delete them.  This will help speed up the send process in future mailings. 

To remove bounced addresses, select the number of bounces to filter.  If you select "Delete All Addresses with 5 Or More Bounces" the system will delete all addresses that have bounced 5,6,7, or more times.  To have all bounced addresses added to the opt-out list, check the box titled "Add Deleted Addresses to Opt-Out List".  The deleted addresses will be placed on the opt-out list with a reason of "Address Bounced".

To reset the bounce counter for each member back to zero, choose the option "Reset All Bounce Stats Back to Zero".

Note: To automatically remove subscribers after X bounces you can set this option in the Preferences.

Click for more information on how bounces are tracked.

Export
Use this option to export a list of subscribers and their email addresses into an Excel spread sheet. The data can be exported for all subscribers, or those under a specific newsletter list.
Query Subscribers/Demographics
Use this tool to query and export the subscriber database by searching specific demographic fields.  This tool may also be used to place the resulting subscribers on a specific list.
Alter Demographics
Use this tool to alter an existing demographic field.  Begin by selecting the demographic field you wish to modify.  Next, define how would you like to modify the field.  You can reset the field to a specific value for all subscribers, or you can reset only those containing a specific value.
Alter Delivery Format

Use this tool to modify the delivery format of a select group of subscribers.  You can select subscribers on all lists, specific lists, based on bounces, or based on lack of click or view activity.

Users

eNewsletter Pro supports create sub users for a given account.  These sub users can be limited in the tasks they can perform.  This is useful for creating accounts for viewing reports or for performing other tasks such as entering subscribers.

View All
Use this option to view all users in the system.
Add New/Edit

Use this option to add a new user.  Field definitions are:

Name - Enter a name or description for this user.

UserName - Enter the username for logging into this account.

Password - Enter the password for logging into this account.

Check this box to treat the password as temporary.  This will force the user to change it at next login.

Send email with account information -- Choose this option to send an email to the new user.  The contents of this message are controlled by the administrator.

Select the Newsletter Lists this user can access  -- By selecting specific newsletter lists you can limit the activity of the user to specific lists.

Check this box if you want this sub user to inherit all Newsletter Lists created by other sub users -- If you check this option when other users create Newsletter Lists this user will automatically gain access to them.

Check All Permissions - Check this box to automatically select all permissions.  Uncheck the box to deselect all permissions.

Email Options

Email Address - Enter the email address to be used if the user forgets their login information.

Email me when a new user subscribes:  Select this option if the user would like to be notified when a subscriber subscribes to one or more lists. 

Email me when a user un-subscribes: Select this option if the user would like to be notified when a person un-subscribes to one or more lists. 

Email me when a user updates their account: Select this option if the user would like to be notified when a person updates their account. 

Email Daily Subscriber Report: Check this option to receive a daily report of subscriber statistics.

Email Weekly Subscriber Report: Check this option to receive a weekly email report of subscriber statistics.  This report is sent at 1 AM on Sunday Morning and covers the previous 7 days (Sunday-Saturday)

Email Monthly Subscriber Report: Check this option to receive a monthly subscriber report which is sent on the first day of each month covering the previous month.

Email Notification for Reviews submitted with Contact Me=YES or Comments:  This option will send an email notification if a review is submitted with a request to be contacted or with comments.

Email Notification for Reviews submitted with Contact Me=YES: This option will send an email notification if a review is submitted with a request to be contacted.

 

Executive Report Email Options

This option allows you to get an executive report link by email at specific intervals after a campaign is sent.

Permissions

Newsletter Lists

View All - Check this option to allow the user to view a listing of all Newsletter Lists.

Add New/Edit - Check this option to allow the user to add new Newsletter lists and edit existing newsletter lists.

Delete - Allow the user to delete newsletter lists from the system.  Delete permissions are not recommended.

Create Forms -- Allow the user to create opt-in/opt-out forms.

Newsletters

View All - Check this option to allow the user to view a listing of all Newsletters.

Add New/Edit - Check this option to allow the user to add new Newsletters and edit existing newsletters.

HTML Editor choice:  Choose which editor is used when modifying a newsletter.

Auto Save While working in the Editor:  This option will automatically save your work while you work inside the editor.  If your work is saved then you cancel it cannot be undone since it has already been saved to the database.

Editor Break Element:  Choose the WYSIWYG editor behavior when pressing ENTER on the keyboard.  Either a Line Break or Paragraph will be inserted.

Upload Size Limits:  Use this option to limit the size of file uploads within the editor or as attachments to the newsletter.  Sizes are entered in Kilobytes.  1000 KB is 1 MB.

Delete - Allow the user to delete newsletters from the system.  Delete permissions are not recommended.

Send to Individual Subscriber -- All the user to send newsletters to individual subscribers for testing purposes.

Send to All Subscribers -- Allow the user to send a newsletter to an entire list of subscribers.

User may schedule newsletters up to X Days in Advance  -- Use this option to limit how far in advance the user can schedule newsletters.

User may send/schedule newsletters for delivery during these hours  -- Use this option to limit the sending of newsletters during specific hours.  The availability of hours will depend on how the overall administrator has defined your account.

Newsletter List Suppression behavior when sending newsletters-- Use this option to disable Newsletter List suppression when sending newsletters.

Domain Suppression behavior when sending newsletters-- Use this option to disable Domain Suppression or force it upon a user.

Cross-over subscriber filtering behavior when sending newsletters -- Use this option to disable the option of selecting crossover subscribers when sending a newsletter.

View Auto Responses  -- Select this option to allow the user to view auto responses.

Add/Edit/Delete Auto responses -- Check this option if the users may edit, add, or delete auto responses.

Custom Fields

View All -- Allow user to view custom fields.

Add New/Edit -- Allow user to add/edit custom fields.

Delete -- Allow user to delete custom fields.

Subscribers

View All -- Allow viewing a list of subscribers.

Add New/Edit -- Allow adding/editing subscribers.

Delete -- Allow the user to delete existing subscribers.

Add Bulk -- Allow adding lists of subscribers using the Add Bulk option.

Import from Database -- Allow importing from ODBC-compliant databases.

Import Pending Subscribers from Database -- Allow a user to import pending subscribers.  These subscribers will be emailed an invitation to join the list and must click a link to become a subscriber.

Opt Out List behavior on Import -- This option is used to force a user to filter against the opt out list when importing subscribers, or to allow them to choose the option.

Newsletter List Suppression behavior on Import -- This option can be used to disable teh Newsletter List suppression feature.

Domain Suppression Behavior on Import -- Disable or force teh domain suppression option on a user.

Remove Bulk -- Allow removing subscribers using the bulk removal tool.

View Forwards -- Allow viewing of email addresses who forwarded to a friend.

Delete Forwards -- Allow deletion of forward to a friend email addresses.

Drop Subscribers from Lists -- Allow dropping subscribers from lists.

View/Delete Pending Auto Responses -- Allow the user to view and delete any pending auto responses that have yet to be delivered to a subscriber.

View Delivered Auto Responses  -- Allow viewing auto responses that have already been delivered to a subscriber.

View Activity Log -- Allow the user to view the Subscriber Activity Log report showing views and clicks by newsletter.

View Members Page Link -- Determines if the members page link is visible to the user.

Domain Suppression Lists

View All -- Allow viewing domain suppressions lists.

Add New/Edit Existing items -- Allow adding or editing domain suppression lists.

Delete -- Allow deleting domain suppression lists.

Pending Subscribers

View All -- Allow viewing pending subscribers.

Delete -- Allow deleting pending subscribers.

Subscribe -- Allow subscribing pending subscribers.

Resend Confirmations -- Allow resending confirmations to pending subscribers.

Opt-out List

View All -- Allow viewing the opt-out list.

Delete Individual Records -- Allow deleting individual opt-out list records.

Delete Entire Opt-Out List -- Allow deleting the ENTIRE opt-out list.

Unsubscribe All People on Opt-Out List -- Allow unsubscribing all people on the opt-out lsit.

Filter List -- Allow filtering all people on the opt-out list.

Import List from Database -- Allow importing of subscribers onto the opt-out list.

Reports

View Send History -- Allow user to view the send history report. 

Delete Send History --  Choose to allow deleting send history records.

View Executive -- Allow user to view the Executive report.

View Chart -- Allow user to view a chart of impressions/clicks.

Views/Clicks -- Allow viewing the Views/Clicks report.

View Subscriber Reports -- Allow viewing subscriber reports.

View Bounces by Domain -- Allow the user to view a list of bounces broken down by domain name.

View Conversions -- Allow user to view the conversions/roi report.

View Subscriber Activity Report -- Allow viewing the Subscriber Activity Report.

Trend Reports/Graphs  -- Allow viewing trend reports.

Campaign Activity Charts/Graphs  -- Allow viewing campaign activity graphs.

 

Tools

Import Data from Database -- Allow importing of subscribers from a database.

Filter Bounces -- Allow deleting subscribers based on the number of times their address has bounced.

Export Any type of data -- Allow exporting subscribers to Excel.

Reset Stats -- Allow resetting newsletter statistics.

Query Demographics -- Allow querying demographics and exporting the results.

Alter Demographics -- Allow altering demographic fields for all subscribers.

Alter Delivery Format -- Allow user to alter the delivery format of subscribers.

Subscriber List Builder Tool -- This allows the user to build lists by querying the subscriber database.

Preferences

Allow the user to update preferences.  The preferences affect all users in your account.

Reviews/Review Pages -- Specify the permissions for accessing review pages.

Content Pages --  Specify the permissions for accessing content pages.

Mindbody Options -- If the Administrator has enabled the Mindbody feature for your account, you can give your sub users access to this feature.  For more information on this feature, click here.

Scheduled List Transfer Option -- This allows you to give users access to the List Transfer feature.  This feature is documented here.

View Audit Log

The audit log keeps track of system activity by user.  This includes any changes made to data such as Newsletter Lists, Newsletters, Subscribers, etc.  This is useful in the event that you need to determine which user performed a certain action such as dropping subscribers, etc.

In order to view the audit log, the administrator must turn on auditing for a specific user.

Preferences
The preferences define a number of vital application parameters that are used throughout the application.  These must be set as soon as your account is setup and before you begin performing any mailings.
Preferences Fields

User name: Enter the username the administrator will use to login to eNewsletter Pro.

Password: Enter the password the administrator will use to login to eNewsletter Pro.  The following criteria are enforced in order to meet strong password requirements...

  • Password must be at least 6 characters in length
  • Password must be alphanumeric (letters and numbers)
  • Password must contain at least one number
  • Password cannot contain your username

 

Email Options

Administrator Email Address: Enter the administrator's email address.  Subscribe and unsubscribe notices will be sent to this address.

Default From Name: Any messages will appear as coming from this name.  This includes opt-in, opt-out messages, etc.

Default From Email Address: Any messages will appear as coming from this email.  This includes opt-in, opt-out messages, etc.

Default Reply To Email Address: The default email address used when subscribers reply to a newsletter.

Email me when a new user subscribes:  Select this option if the administrator would like to be notified when a subscriber subscribes to one or more lists.  The email is delivered to the Administrator Email address.

Email me when a user un-subscribes: Select this option if the administrator would like to be notified when a person un-subscribes to one or more lists.  The email is delivered to the Administrator Email address.

Email me when a user updates their account: Select this option if the administrator would like to be notified when a person updates their account.  The email is delivered to the Administrator Email address.

Email Daily Subscriber Report: Check this option to receive a daily report of subscriber statistics.  A sample report is shown below.

eNewsletter Pro Subscriber Report for 5/6/2004
New Subscribers Yesterday 225
Un-Subscribes Yesterday 3
Total Subscribers in Database 23423
Total Subscribers by Newsletter List
Sample Newsletter List 23423

Email Weekly Subscriber Report: Check this option to receive a weekly email report of subscriber statistics.  This report is sent at 1 AM on Sunday Morning and covers the previous 7 days (Sunday-Saturday)

Email Monthly Subscriber Report: Check this option to receive a monthly subscriber report which is sent on the first day of each month covering the previous month.

Email Me When A Sub User Is Locked Out.  Choose this option if you wish to be notified when a Sub User account exceeds the number of failed login attempts and their account is locked.

Email Notification for Reviews submitted with Contact Me=YES or Comments:  This option will send an email notification if a review is submitted with a request to be contacted or with comments.

Email Notification for Reviews submitted with Contact Me=YES: This option will send an email notification if a review is submitted with a request to be contacted.

Email Me When A Campaign Exceeds an Opt Out Threshold:  Choose this option to be notified when any campaign exceeds a specific threshold in terms of opt outs.  Choose whether or not the threshold is based on percentage or raw number.  We highly recommend percentage if the size your mailings will vary.  For example, if you choose Percentage and enter 5 you will be notified when opt outs exceed 5% of the total number of recipients.  Only campaigns that were sent in the past 30 days are considered.

Email Me When A Campaign Exceeds a Bounce Threshold (Soft or Hard, not Total):  Choose this option to be notified when any campaign exceeds a specific threshold in terms of bounces.  Choose whether or not the threshold is based on percentage or raw number.  We highly recommend percentage if the size your mailings will vary.  For example, if you choose Percentage and enter 5 you will be notified when soft or hard bounces exceed 5% of the total number of recipients.  Only campaigns that were sent in the past 30 days are considered.  This feature looks individually at soft and hard bounces rather than total bounces.

Executive Report EmailOptions

Use this option to have an Executive Report link emailed at specific frequencies after a campaign is sent.  The executive report is emailed as a link to the report.

Other Options

Support Stats tracking on Individual Subscribers: Choose this option to track statistics specific to each subscriber.  

Note: Impressions or views are only tracked if ##TrackImpression## has been embedded in the newsletter.  Clicks will only be tracked if using ##TrackClick##

Track Click Detail (Date/Time, IP Address, Browser): Select this option to record the Date/Time, IP Address, Browser Header and Link each time a subscriber clicks a link in a newsletter.

Behavior of option to Append Google Analytics Code after tracking click/before redirecting:  If you wish to automatically append Google Analytics code to each link on redirect, you can use this option.

Automatically Insert click Tracking when creating a new newsletter: This sets the default value for this setting that is applied when creating a new newsletter.  If checked, the click tracking tag is automatically inserted in front of each link when creating a new newsletter.

Automatically Insert View Tracking when creating a new newsletter: This sets the default value for this setting that is applied when creating a new newsletter.  If checked, the view/impression tracking tag is automatically inserted in the newsletter when creating a new newsletter.

Encrypt URL being tracked:  If checked any URL that is being tracked for clicks will be encrypted so that it is not visible as a URL.

Here is an example of an encrypted URL:
http://www.somedomain.com/enews/t.aspx?S=1&ID=0&NL=1&N=7&SI=78&ENC=!2!GS!%3fy!6!4!JQ!A!1!JA!1%23A%251!C%3b!Bx!84

And one that is not encrypted:
http://www.somedomain.com/enews/t.aspx?S=1&ID=0&NL=1&N=7&SI=78&URL=http%3a%2f%2fwww.pollpro.com

Custom Character Set: If your newsletters will use a different character set than US-ASCII, define the value in this field.  This is useful for international users.

View list of character sets

Allow anyone to use Forward To A Friend feature (non-subscribers): Check this option to allow the <ForwardToAFriend> option to be used by non-subscribers.  For example, if John Doe is subscribed as john@doe.com and he forwards the newsletter to jim@jimsdomain.com who is not a subscriber, jim@jimsdomain.com will be able to forward the newsletter on to other people without subscribing.

Save Forward To A Friend email addresses: Check this option to record email addresses each time a subscriber forwards a copy of the newsletter to a friend.  Information recorded includes senders email, friends email, IP Address of sender, and the newsletter that was forwarded.

Maximum Number of Friends Email Addresses that can be entered on Forward To A Friend Form:  Use this option to set how many friend's email addresses can be entered on the forward to a friend page.

Allow subscribers to update their email address: Check this option to allow subscribers to update their email address.  If you do not check this option, subscribers must un-subscribe then re-subscribe to update their email address.

Hide "Keep my email address off future mailing lists." check box in subscriber area: Check this option to remove the Keep my email address off future mailing lists checkbox that appears in the subscriber area.  In version 6 or earlier this option prevented a subscriber from being placed on the opt-out list and simply removed them from the subscription list.  However, in Version 7 and higher they are still placed on the List-Specific opt-out list and their subscription is deleted.

Hide Password field on Update Settings/Subscriptions Screen: Choose this option to hide the password field on the subscriber screens.

Hide Newsletter List Description in subscriber area -- If selected only the Newsletter List name is displayed and not the description.

Automatically delete bounced addresses after (TOTAL Bounces): Choose this option to have the software automatically delete any subscribers who have bounced X number of times.  The address will be deleted and the subscriber is then placed on the opt-out list with a reason of "Address Bounced X Times".  This option filters based on the total number of bounces (Sum of Hard + Soft bounces).  You can manually filter bounces at any time under Tools--Filter Bounces.

Automatically delete addresses after  (Hard Bounces): Set this option to automatically delete addresses after they register X hard bounces.

Automatically delete addresses after  (Soft Bounces): Set this option to automatically delete addresses after they register X soft bounces.

Show Close button on members page: Check this option to show a close button on the members pages.  This is useful if you are opening the pages in a popup window.

Don't send final opt-in confirmation: Check this option to avoid sending the final "You have been subscribed" message that is sent after successfully opting in.  This parameter can also be set on individual opt-in forms.

Don't send final opt-out confirmation: Check this option to avoid sending a final message to someone who has opted out.

Display X Records Per Page: Select the number of records to display per page throughout the administration screens.  For example, if selecting 25 then 25 records will display on the Newsletter List, Newsletters, Subscribers, etc. screens.

Default Newsletter Editor: Choose whether to use the New Telerik RadEditor or the old CuteSoft editor for the default WYSIWYG editor.

Auto Save Newsletter while in Editor -- Choose to have the newsletter automatically saved every X seconds while working inside the editor.

Editor Width/Editor Height: Specifies the width and height of the WYSIWYG editor when editing an HTML newsletter.

Open Editor Full Page: Choose this option to automatically open the advanced WYSIWYG editor full screen.

Editor Break Element:  Choose whether pressing Enter while working in the WYSIWYG editor will insert a new paragraph or a line break.

Text Newsletter Properties: Add Hard Wrap at X characters.  Choose this option to force text to wrap at X characters.

Hide Mobile Newsletter Format throughout Application -- Check this option to hide support for a separate Mobile newsletter format and remove the option throughout the eNewsletter Pro web interface.  Previously this option was used for a separate AOL version but that option has been depreciated.

Name Format: Version 6 and higher of eNewsletter Pro supports the traditional single name format, as well as Salutation/First Name/Last Name.  Choose the desired name format from the drop-down menu.

Use Salutations: Check this option to support salutations such as Mr., Mrs.

Salutation Defaults: Enter the salutations that will populate the salutations drop-down menu.  Separate each one with a double comma.  For example:
Mr.,,Mrs.,,Ms.

Subscriber Full Name Alternative:  When using the dynamic variable called ##SubscriberNameAlternative## which inserts the subscriber name, if the subscriber name is unavailable then this alternative name is substituted.

Subscriber First Name Alternative:  When using the dynamic variable called ##SubscriberFirstNameAlternative## which inserts the subscriber first name, if the subscriber first name is unavailable then this alternative name is substituted.

Subscriber Last Name Alternative:  When using the dynamic variable called ##SubscriberLastNameAlternative## which inserts the subscriber last name, if the subscriber last name is unavailable then this alternative name is substituted.

Subscriber Opt Out Reasons: Use this option to fix the choices of Opt Out reasons available when a person opts out.  Enter multiple reasons separated by double commas.  Leave blank to allow the subscriber to type in a reason why they are opting out.

System Opt Out Reasons:  Enter a list of system opt out reasons that can be chosen when deleting a subscriber.  Enter separated by double commas.  Leave blank to allow the subscriber to type in a reason why they are opting out.

Domain Blocking List: Enter domains or specific email addresses that you wish to block from subscribing to your newsletter.  Enter one domain per line.

Enter a message to display if a person tries to subscribe and is blocked  -- If someone attempts to register and you have blocked their email or domain then this message is displayed. 

 

Members Page Properties

This is the page where subscribers can update their subscription settings

Allow subscribers to update their email address -- Choose this option if subscribers are allowed to change their email address.

Message displayed if not allowing updates to email address -- If you are not allowing email address changes, specify instructions on how subscribers can change their email address.  For example, "To change your email address you must re-subscribe under the new email address."

Hide Password field-- Choose this option to hide and not require a password.

Hide Newsletter List Description -- Choose this option to hide the long Newsletter List descriptions and only display the short form name.

Show Close button -- Choose this option only if you are opening the members page in a popup or new window.

Name Field Behavior -- Choose whether or not members can change their name.

Make Name Field required -- Choose whether or not the name field is required.

Display an opt out link -- Choose whether an opt out link is displayed on the members screen.

Default Newsletter content

Enter any default content you wish to be used for HTML and TEXT newsletters when creating a new Newsletter List and new Newsletter.

Overview of Opt-In Process

Notes regarding the subscription process:  When a users fills in the form to subscribe, they are emailed a confirmation in which they must click a link to complete the subscription process.  An example message is:

To complete your registration, you must confirm your email address by clicking the link below:
http://www.yourdomain.com/members.asp?Task=CIN&ID1=4&ID2=2175322
Note: If the link is wrapped onto the next line, be sure to copy the entire link into your browsers address bar.

The subscriber must then click this link to complete the subscription process.  They are then emailed the message specified under "Default Opt In Message Sent By Email (Sent after successfully subscribing)" and the message specified under "Default Opt In Message HTML (Displayed after successfully subscribing)" is displayed on the screen.

This approach prevents users from signing up others maliciously.

Email Invitation Message

This message is used when you import subscribers and email them an invitation asking them to join your newsletter.  These subscribers are not opted in until they click the link to accept the invitation.

Dynamic parameters include:

Dynamic Parameters for Email Invitation Message

##OptInLink## Use ##OptInLink## to insert the Opt-In link.  If you don't insert the link it will automatically be appended to the message.
##SubscriberEmail## The subscriber's email address.
##SubscriberName## The subscriber's name.
##SubscriberSalutation## Salutation such as Mr., Mrs.
##SubscriberFirstName## The subscribers first name
##SubscriberLastName## The subscribers last name
##MailingListName## The name of the mailing list.
##SubscriberPassword## Inserts the subscribers password for logging in to administer their subscriptions.
##OptionalParameter1##
to
##OptionalParameter25##
Inserts optional parameter 1-25.

Email Invitation Subject:  Enter the subject of the email message sent to new subscribers requesting them to confirm their desire to "opt-in" or subscribe.  For example, "You are invited to join our Newsletter".

Email Invitation Message (Text format Only):  Specify the message that is emailed to a subscriber inviting them to join your newsletter.  Include ##OptInLink## which will insert the link for them to accept the invitation.

 

Opt-In Confirmation Message

Dynamic parameters include:

Dynamic Parameters for Opt In Confirmation Message

##SubscriberEmail## The subscriber's email address.
##SubscriberName## The subscriber's name.
##MailingListName## The name of the mailing list.
##SubscriberPassword## Inserts the subscribers password for logging in to administer their subscriptions.
##OptionalParameter1##
to
##OptionalParameter25##
Inserts optional parameter 1-25.

Email Subject for Opt-in Confirmation:  Enter the subject of the email message sent to new subscribers requesting them to confirm their desire to "opt-in" or subscribe.  For example, "Newsletter Subscription Confirmation".

Opt-In confirmation message sent by email (This is a message for subscribers to confirm their intent to opt-in):  Specify the message that is emailed to a subscriber requesting them to confirm their subscription.  For example, "Please confirm your subscription by clicking the link at the bottom of this message".  Note: If using HTML format for this message, you must include <HTML>, <BODY>,</HTML>, and </BODY> tags.

Opt-In confirmation message HTML (Displayed at initial opt-in noting an email confirmation has been sent):  Specify the message that is displayed to a subscriber after completing the opt-in form.  This message should indicate that they have been emailed a confirmation and they must click the link in the confirmation to complete the subscription process. 

 

Message Sent After Successful Opt-In

 

Dynamic Parameters for Successful Opt-In  Message

##SubscriberEmail## The subscriber's email address.
##SubscriberName## The subscriber's name.
##MailingListName## The name of the mailing list.
##OptOutURL## The URL the user can click to opt out of the email list.
##UpdateSettings## Inserts the URL for a subscriber to update the newsletter lists they subscribe to. 
##SubscriberPassword## Inserts the subscribers password for logging in to administer their subscriptions.
##SubscriberID## Inserts the Subscriber ID
##DeliveryFormat## Inserts the Delivery Format (HTML, AOL, TEXT)
##DateSubscribed## Inserts the date/time that the person subscribed
##IPAddress## Inserts the IP address of the person who confirmed the subscription
##OptionalParameter1##
to
##OptionalParameter25##
Inserts optional parameter 1-25.

Email Subject for Successful Opt-in message: Specify the subject line for the email message that is sent to a person after they successfully subscribe.

Default Opt In Message Sent By Email (Sent after successfully subscribing): Specify the text for the message that is delivered by email to a person after they successfully subscribe.  Note: If using HTML format for this message, you must include <HTML>, <BODY>,</HTML>, and </BODY> tags.

Default Opt In Message HTML: (Displayed after successfully subscribing): Specify the HTML that is displayed on screen when a user subscribes. 

Successful Opt-Out Message

 

Dynamic Parameters for Successful Opt-Out Message

##SubscriberEmail## The subscriber's email address.
##SubscriberName## The subscriber's name.
##MailingListName## The name of the mailing list.
##SubscriberPassword## Inserts the subscribers password for logging in to administer their subscriptions.
##SubscriberID## Inserts the Subscriber ID
##DeliveryFormat## Inserts the Delivery Format (HTML, AOL, TEXT)
##DateSubscribed## Inserts the date/time that the person subscribed
##IPAddress## Inserts the IP address of the person who confirmed the subscription
##OptionalParameter1##
to
##OptionalParameter25##
Inserts optional parameter 1-25.

Default Opt Out Email Message Subject: Specify the subject line for the email message that is sent to a person after they successfully unsubscribe.

Default Opt Out Message Sent By Email: Specify the text for the message that is delivered by email to a person when they unsubscribe. Note: If using HTML format for this message, you must include <HTML>, <BODY>,</HTML>, and </BODY> tags.

Default Opt Out Message HTML (Displayed in browser after logging out): Specify the HTML that is displayed on screen when a user un-subscribes. 

Additional Messages on Subscriber Pages

Message Displayed On Account Update Settings Page -- This is the message displayed on the screen where subscribers can update their subscriptions, delivery format, etc.

Message Displayed After a Subscriber Updates Their Account-- This message is displayed after a subscriber successfully updates their account settings.

Message Displayed when a Subscriber logs in-- This message is displayed on the screen when a subscriber is required to enter their login information.

Message Displayed When Attempting to Subscribe to a list they already belong to:  If a person completes an opt-in form and they are already a subscriber this message will be displayed.  The default message is: Your subscriptions have been updated.

Message Displayed On Screen to Opt Out of a Single List -- When a subscriber attempts to opt-out of a single list this message is displayed.  The name of the list can be embedded using ##NewsletterName##

Message Displayed On Screen to Opt Out of all lists-- When attempting to opt out of all lists, this message is displayed.

Message Displayed on Screen to Opt Out Of Multiple Lists -- When using ##OptOutURLMultipleLists## this message is displayed on the opt out screen.

Message Displayed On Forward To A Friend Page-- This message is displayed on the forward-to-a-friend screen.

Error Messages Displayed When Opting In via an Opt In Form

Use these fields to customize error messages that are displayed when a person attempts to opt in.

Optional Demographic Parameters

Optional Demographic Parameters: eNewsletter Pro is capable of collecting demographic information about users.  The administrator can then use this information to create advanced queries to send targeted emails to specific demographics.  The fields you collect can be either text boxes with any value or Drop-Down menus with a fixed list of choices.  If the value is left empty, a text box is created and all values are acceptable. 

To create a drop-down list of fixed choices, enter multiple values separated by double commas.  The double-comma is necessary so that commas can be used.  For example, to create the following sample drop-down menu for Salary Ranges you would enter the values shown below:

Salary Range:

Parameter 2 Name:
Parameter 2 Values:


To create a multi-select list box, separate each value by a triple comma.  For example, value1,,,value2,,,value3

To set a specific value to the default, surround the value by square brackets.  For example: value1,,,[value2],,,value3

Private -- Check the private box if the demographic field should not be displayed to subscribers.  They will not be able to view or edit any field listed as private. 

Allow users to edit demographic data -- Check this option if you will allow members to edit the optional parameters via the members page.  If you are storing information in these fields that should not be visible to your subscribers then do not check this field.

Data Type: Data types supported are Text, Date Fields, Integers and Real Numbers.  Dates can be used in order to run date comparisons.  Integers are numbers without decimals such as ages.  Real numbers include decimals.

Header/Footer/Style Sheet for Members Page

Cascading Style Sheet -- Enter the URL of a cascading style sheet to use on members.asp.

Header/Footer -- Enter HTML for the header and footer that will appear on the members page.  This page will be displayed when members opt in/out or update their subscriptions.  Do not use any <BODY>, <HTML>, or <HEAD> tags.

Conversion Tracking

Conversion Tracking Enabled -- Choose this option to turn on ROI/Conversion tracking.  This allows you to tag a particular transaction such as a sales confirmation page, or lead form so that you can track how many conversions resulted from the newsletter.  By enabling this option eNewsletter Pro will then write a cookie on each click in order to track the conversion.  For this option to work you must use the click tracking option within the newsletter so that the click can be tracked and the cookie can be written.

Conversion Tracking Code -- Copy and paste the code onto the confirmation page of the form you wish to track conversions.  You must modify these parameters:

ID: This is the unique identifier for the transaction.  This can be any text variable up to 25 characters.

Type: Enter a descriptive type for the transaction.  For example, Sale or Lead, etc.

Amount: If each transaction is a sale and has a dollar amount, you can pass the amount in order to track the total value of all conversions.  This must be passed as anumber.

Example:

<img border="0" src="
http://www.yourdomain.com/enewsletterpro/roi.aspx?SiteID=1&ID=12345&Type=Sale&Amount=199.00" width="1" height="1">

NewsletterID: This field is option but can be appended to limit the conversions to a specific newsletter that was sent.

Example with NewsletterID:

<img border="0" src=http://www.yourdomain.com/enewsletterpro/roi.aspx?SiteID=1&ID=12345&Type=Sale&Amount=199.00&NewsletterID=5 width="1" height="1">

P3P Privacy Policy -- If using the conversion tracking option you must specify a compact P3P privacy policy that is written to the browser each time a cookie is written.  This is necessary for cookies to function properly in P3P browsers such as IE6.

Retain Cookie for X Days-- Specify the number of days until the cookie will expire.

Unique ROI Tracking Period (Hours) -- Enter the number of hours for filtering unique acquisitions. Filtering is performed based on the IP address, browser header, and the particular ID you pass for each transaction.